Nostalgiaville, USA, Kingdom City, Missouri

Somewhere over the rainbow, where tomorrow is another day, Nat King Cole and Dean Martin serenade customers as they shop for poodle skirts and saddle shoes. Inside an eye-catching pink and blue building, tin signs commemorating “I Love Lucy” and “The Andy Griffith Show” decorate the walls, and cars pull away with hula girls or fuzzy dice displayed in the front windshield.

Martha Doyle pulled into the parking lot of Nostalgiaville, USA, two blocks north of I-70 in Kingdom City, Missouri, and asked to borrow a phone book in 2000. She spoke with owners Ron and Judi Dunwoody, who offered her a phone book and a part-time job in the store. Now, after nine years, Doyle is a veteran with her own small collection.